It’s an unfortunate consequence of the novelty-chasing nature of the 24-hour news cycle that big events — even truly enormous and terrible ones — don’t hold the world’s attention for long.
Even before another 7.0+ magnitude earthquake rocked the country of Nepal yesterday in the aftermath of its slow recovery from a massive 7.8 tremblor that has left nearly 10,000 dead and much of the country devastated, the world — lured on by ‘newer’ news — had already begun to turn its attention elsewhere.
Countless millions of Nepalis — many in very remote communities that were inaccessible at the best of times — remain in dire need of aid and assistance. Access to medical care, shelter, clean water and basic sanitation are as critical now as they were when news first flashed across your screen.
I’ve already made a donation to Oxfam’s relief effort, and I may do so again.
I urge you to do the same. The media fails us when ‘out of sight’ means ‘out of mind’ for something this important.